Ship the right stuff that users love every 15 days
If your team is spending more time in delivery of software and you are looking for
someone who generates insights from all the data
and even help you execute
we solve this for you without taking much of your time
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10+ Product Leaders worked with us last quarter
A Product Discovery-as-a-Service for
busy Chief Product Officers
of SaaS Companies
26+
SaaS Companies worked with
$300M+
Impact
10+
Team members of Product Managers, Designers, Developers
Worked with
SoftwareSuggest
CallHippo
Insights10
Testlify
FiveS
McKinsey & Co
Deloitte.
Housing.com
Shipyaari
Portfolio
on 26+ SaaS firms
"One of the common product discovery pitfalls is not doing it because you don't have time"
“Optiblack, understood our requirements properly and helped us implement the same with our Tech & Product team. It was a great experience to work with Optiblack."
45+ Benefits that will happen for your team
12 Benefits for Product Managers, Marketing and Executive team
Building what customer wants and solving for Product Market Fit
Voice of customer
Weekly insights on customer needs
Interviews
Weekly continuous customer interviews to solve unmet needs
PMF
Improving the PMF - Product Market Fit score for your personas
Insights
Finding what customers are looking for
Adoption
Increasing product adoption over time
Sticky user
Making the product sticky that users don't want to leave
Cost & ROI
Avoiding high cost of development
Testing
Usability testing before development
Tech Stack
Setup and maintenance of Product team tech stack to do their work efficiently
Utilization
correct data which cohort of users are adopting which features to do their work
Avoid Failure
Building the products that has high acceptance
Hate
What they never return to do
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10 Benefits to product strategy
Get Answers to what to develop next
Under 3 minutes
Get answer to product related queries and in less than 3 minutes
ARRR
Get Data to understand acquisition, activation, retention, monetization
Prioritise
Prioritise what to build next with relevant business case and data
Correct Problems
Team will invest time in solving correct problems
Clarity
Identify features that will have high impact through impact tracker
Value
Find users who are getting value from product and who are not
Churn
Find users who are leaving you and not converting to paid
Develop with confidence
AB test features and find what will have better impact once developed
Planning
Proper data for planning the next build without going to analyst
Information
Product information for planning the next sprint without wasting time
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“Team Optiblack understands Mixpanel & Analytics really well. Their onboarding support cut down our implementation efforts."
12 Benefits for Product Managers, Marketing and Executive team
Know how are users "actually" using the application
Drop offs
Know where users are dropping off
Track
Track every move of users inside application
Feature usage
Feature wise consumption to know which feature is being used how much
New feature launch
impact of new feature launch to know whether it was a success of failure
Feedback
Feedback in realtime and combine with their activities to do cohort analysis
Sticky user
Which features are causing the most trouble for users to drop off and not getting value
Acceptance
Product acceptance over time and which cohort of users are adopting the most
Onboarding
Onboarding experiments to make users stay and measure the results of experiments to develop long term changes
Adoption
How many adopting the feature over time and leading to monetization
Utilization
correct data which cohort of users are adopting which features to do their work
Love
What is bringing back the users
Hate
What they never return to do
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4 Benefits to product managers
Fast Track Product Development
Budget
Make a business case backend with data to develop the next feature
ROI
Whether the feature developed is increasing retention and bringing users back to app or increasing product features
Monetize
Know the features leading to monetization and grow 2x
Resource
Better utilization of tech resources and more focus on development
8 Benefits to Marketers
Converting users like a CRO expert
Free or Paid
Identify the set of features which are converting users to paid and what are paid users doing differently
Why they buy?
Which features are users using the most and purchasing your app for
Churn
Identify the set of users who show tendency to leave by tracking them usage metrics
Negative features
What features are churned users doing that is leading to bad impact
Channel Optimization
Identify which marketing channels are giving sticky long term users
Attribution
Attribute where the user comes from to sign up with multi-touch attribution
Content
What website content is helping users convert more to application
Landing pages
Which landing pages are converting the users to signup?
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OUR SERVICES
How it works?
Dedicated team
A dedicated team is assigned to work with you based on the objective set usually of 1-3 members team
Kickoff Engagement
Engagement kicks off, audit is done and objectives are set in second week of engagement
Quarterly Goals
Quarterly goals are set for increasing product metrics and high impact
Weekly review meeting
24x7 support
Step by Step Engagement Plan with deliverables
Tech stack used for delivery
Product Analytics
Mixpanel
Feedback
Qualaroo
Product Discovery
Maze
Google Sheets
Airtable
Product Management
Zeda
Clickup
Bonus
When you take this service
Bonus #1
$50K USD in Credits for Product Analytics for our clients from Mixpanel if you qualify
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Bonus #2
Calculate ROI on product development and funnel optimization
Bonus #3
Lifetime access to private community
Partners with Mixpanel
NEW UPDATES
Mixpanel gives you detailed, real-time insight into how people interact with your products. Trusted by over 26,000 companies incl. Uber, Twitter.
Optiblack is partners with Mixpanel to bring product analytics for SaaS Companies
Our Partners
As seen on
And 800+ Media outlets
Optiblack is partner with Mixpanel
to deliver analytics for SaaS Companies
Testimonials
Resources
What is Optiblack?
Optiblack is a SaaS product growth firm, started by Vishal Rewari to make software business successful.
Vishal is a digital product growth expert and has worked with likes of Housing, Deloitte, McKinsey, 15+ SaaS companies, 25+ strategic products and created an impact for $300M+.
He currently runs firm Optiblack, they are experts in designing, building and optimising digital products. Optiblack creates websites, mobile apps, SaaS and commerce solutions for ambitious organisations investing in growth and digital transformation. They do that by finding the sweet-spot between business need and customer demand, fusing insight, creativity and technology to build products that create value.
In 2022 the company has grown 30X and team has grown to 7+ members
Last quarter 10+ Product leaders worked with us
Select a result
you are looking for
This is designed for ambitious & innovative SaaS founders and Product Leaders
Insight
Accelerator
What are users doing inside my
app?
Know what users are doing inside the product, take decisions on what to build next
Revenue
Accelerator
How can I convert insights from data to revenue dollars?
Ship the stuff that your users want, make them come back again to your app and keep customers from leaving you
Product
Accelerator
Do I have the right talent
to pull it off?
Hire developers, designers, product managers, devops from a pool of SaaS focussed talent