Ship the right stuff that users love every 15 days

If your team is spending more time in delivery of software and you are looking for

someone who generates insights from all the data

and even help you execute

we solve this for you without taking much of your time

10+ Product Leaders worked with us last quarter

A Product Discovery-as-a-Service for

busy Chief Product Officers

of SaaS Companies


SaaS Companies worked with




Team members of Product Managers, Designers, Developers

Worked with






McKinsey & Co




on 26+ SaaS firms

Head of Product, Alan

"One of the common product discovery pitfalls is not doing it because you don't have time"

Medkart & Zybra Software

Optiblack, understood our requirements properly and helped us implement the same with our Tech & Product team. It was a great experience to work with Optiblack."

45+ Benefits that will happen for your team

12 Benefits for Product Managers, Marketing and Executive team

Building what customer wants and solving for Product Market Fit

Voice of customer

Weekly insights on customer needs


Weekly continuous customer interviews to solve unmet needs


Improving the PMF - Product Market Fit score for your personas


Finding what customers are looking for


Increasing product adoption over time

Sticky user

Making the product sticky that users don't want to leave

Cost & ROI

Avoiding high cost of development


Usability testing before development

Tech Stack

Setup and maintenance of Product team tech stack to do their work efficiently


correct data which cohort of users are adopting which features to do their work

Avoid Failure

Building the products that has high acceptance


What they never return to do

10 Benefits to product strategy

Get Answers to what to develop next

Under 3 minutes

Get answer to product related queries and in less than 3 minutes


Get Data to understand acquisition, activation, retention, monetization


Prioritise what to build next with relevant business case and data

Correct Problems

Team will invest time in solving correct problems


Identify features that will have high impact through impact tracker


Find users who are getting value from product and who are not


Find users who are leaving you and not converting to paid

Develop with confidence

AB test features and find what will have better impact once developed


Proper data for planning the next build without going to analyst


Product information for planning the next sprint without wasting time

VP, New Initiatives, Tvito

Team Optiblack understands Mixpanel & Analytics really well. Their onboarding support cut down our implementation efforts."

12 Benefits for Product Managers, Marketing and Executive team

Know how are users "actually" using the application

Drop offs

Know where users are dropping off


Track every move of users inside application

Feature usage

Feature wise consumption to know which feature is being used how much

New feature launch

impact of new feature launch to know whether it was a success of failure


Feedback in realtime and combine with their activities to do cohort analysis

Sticky user

Which features are causing the most trouble for users to drop off and not getting value


Product acceptance over time and which cohort of users are adopting the most


Onboarding experiments to make users stay and measure the results of experiments to develop long term changes


How many adopting the feature over time and leading to monetization


correct data which cohort of users are adopting which features to do their work


What is bringing back the users


What they never return to do

4 Benefits to product managers

Fast Track Product Development


Make a business case backend with data to develop the next feature


Whether the feature developed is increasing retention and bringing users back to app or increasing product features


Know the features leading to monetization and grow 2x


Better utilization of tech resources and more focus on development

8 Benefits to Marketers

Converting users like a CRO expert

Free or Paid

Identify the set of features which are converting users to paid and what are paid users doing differently

Why they buy?

Which features are users using the most and purchasing your app for


Identify the set of users who show tendency to leave by tracking them usage metrics

Negative features

What features are churned users doing that is leading to bad impact

Channel Optimization

Identify which marketing channels are giving sticky long term users


Attribute where the user comes from to sign up with multi-touch attribution


What website content is helping users convert more to application

Landing pages

Which landing pages are converting the users to signup?


How it works?

Dedicated team

A dedicated team is assigned to work with you based on the objective set usually of 1-3 members team

Kickoff Engagement

Engagement kicks off, audit is done and objectives are set in second week of engagement

Quarterly Goals

Quarterly goals are set for increasing product metrics and high impact

Weekly review meeting

24x7 support

Step by Step Engagement Plan with deliverables

Ready to see how you it will work for you?

No-obligation FREE call

Tech stack used for delivery

Product Analytics




Product Discovery


Google Sheets


Product Management




When you take this service

Bonus #1

$50K USD in Credits for Product Analytics for our clients from Mixpanel if you qualify

Bonus #2

Calculate ROI on product development and funnel optimization

Bonus #3

Lifetime access to private community

Partners with Mixpanel


Mixpanel gives you detailed, real-time insight into how people interact with your products. Trusted by over 26,000 companies incl. Uber, Twitter. 

Optiblack is partners with Mixpanel to bring product analytics for SaaS Companies

Our Partners

As seen on

And 800+ Media outlets

Still have questions?

Optiblack is partner with Mixpanel

to deliver analytics for SaaS Companies



What is Optiblack?

Optiblack is a SaaS product growth firm, started by Vishal Rewari to make software business successful.

Vishal is a digital product growth expert and has worked with likes of Housing, Deloitte, McKinsey, 15+ SaaS companies, 25+ strategic products and created an impact for $300M+. 

He currently runs firm Optiblack, they are experts in designing, building and optimising digital products. Optiblack creates websites, mobile apps, SaaS and commerce solutions for ambitious organisations investing in growth and digital transformation. They do that by finding the sweet-spot between business need and customer demand, fusing insight, creativity and technology to build products that create value.

In 2022 the company has grown 30X and team has grown to 7+ members

Last quarter 10+ Product leaders worked with us

Select a result

you are looking for

This is designed for ambitious & innovative SaaS founders and Product Leaders

Setup Product Analytics

What are users doing inside my


Know what users are doing inside the product, take decisions on what to build next

Drive Product Growth

Why is user not converting to


Ship the stuff that your users want, make them come back again to your app and keep customers from leaving you

Build your product team

Want reliable SaaS Product Development?

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