If your team is spending more time in delivery of software and you are looking for
someone who generates insights from all the data
and even help you execute
we solve this for you without taking much of your time
10+ Product Leaders worked with us last quarter
SaaS Companies worked with
Impact
Team members of Product Managers, Designers, Developers
SoftwareSuggest
CallHippo
Insights10
Testlify
FiveS
McKinsey & Co
Deloitte.
Housing.com
Shipyaari
Portfolio
on 26+ SaaS firms
12 Benefits for Product Managers, Marketing and Executive team
Weekly insights on customer needs
Weekly continuous customer interviews to solve unmet needs
Improving the PMF - Product Market Fit score for your personas
Finding what customers are looking for
Increasing product adoption over time
Making the product sticky that users don't want to leave
Avoiding high cost of development
Usability testing before development
Setup and maintenance of Product team tech stack to do their work efficiently
correct data which cohort of users are adopting which features to do their work
Building the products that has high acceptance
What they never return to do
10 Benefits to product strategy
Get answer to product related queries and in less than 3 minutes
Get Data to understand acquisition, activation, retention, monetization
Prioritise what to build next with relevant business case and data
Team will invest time in solving correct problems
Identify features that will have high impact through impact tracker
Find users who are getting value from product and who are not
Find users who are leaving you and not converting to paid
AB test features and find what will have better impact once developed
Proper data for planning the next build without going to analyst
Product information for planning the next sprint without wasting time
12 Benefits for Product Managers, Marketing and Executive team
Know where users are dropping off
Track every move of users inside application
Feature wise consumption to know which feature is being used how much
impact of new feature launch to know whether it was a success of failure
Feedback in realtime and combine with their activities to do cohort analysis
Which features are causing the most trouble for users to drop off and not getting value
Product acceptance over time and which cohort of users are adopting the most
Onboarding experiments to make users stay and measure the results of experiments to develop long term changes
How many adopting the feature over time and leading to monetization
correct data which cohort of users are adopting which features to do their work
What is bringing back the users
What they never return to do
4 Benefits to product managers
Make a business case backend with data to develop the next feature
Whether the feature developed is increasing retention and bringing users back to app or increasing product features
Know the features leading to monetization and grow 2x
Better utilization of tech resources and more focus on development
8 Benefits to Marketers
Identify the set of features which are converting users to paid and what are paid users doing differently
Which features are users using the most and purchasing your app for
Identify the set of users who show tendency to leave by tracking them usage metrics
What features are churned users doing that is leading to bad impact
Identify which marketing channels are giving sticky long term users
Attribute where the user comes from to sign up with multi-touch attribution
What website content is helping users convert more to application
Which landing pages are converting the users to signup?
OUR SERVICES
A dedicated team is assigned to work with you based on the objective set usually of 1-3 members team
Engagement kicks off, audit is done and objectives are set in second week of engagement
Quarterly goals are set for increasing product metrics and high impact
Weekly review meeting
24x7 support
Mixpanel
Qualaroo
Maze
Google Sheets
Airtable
Zeda
Clickup
$50K USD in Credits for Product Analytics for our clients from Mixpanel if you qualify
Calculate ROI on product development and funnel optimization
Lifetime access to private community
NEW UPDATES
Mixpanel gives you detailed, real-time insight into how people interact with your products. Trusted by over 26,000 companies incl. Uber, Twitter.
Optiblack is partners with Mixpanel to bring product analytics for SaaS Companies
Optiblack is partner with Mixpanel
to deliver analytics for SaaS Companies
Optiblack is a SaaS product growth firm, started by Vishal Rewari to make software business successful.
Vishal is a digital product growth expert and has worked with likes of Housing, Deloitte, McKinsey, 15+ SaaS companies, 25+ strategic products and created an impact for $300M+.
He currently runs firm Optiblack, they are experts in designing, building and optimising digital products. Optiblack creates websites, mobile apps, SaaS and commerce solutions for ambitious organisations investing in growth and digital transformation. They do that by finding the sweet-spot between business need and customer demand, fusing insight, creativity and technology to build products that create value.
In 2022 the company has grown 30X and team has grown to 7+ members
Last quarter 10+ Product leaders worked with us
This is designed for ambitious & innovative SaaS founders and Product Leaders
What are users doing inside my
app?
Know what users are doing inside the product, take decisions on what to build next
Why is user not converting to
paid?
Address the churn problem, identify the users who will convert, keep the users with you for a long time
Want reliable SaaS Product Development?
Hire developers, designers, product managers, devops from a pool of SaaS focussed talent