Get Insights every week to increase conversions

Deploys a Growth Analyst to your team
Ongoing Mixpanel, data stack consultation
Helping you drive insights from product
Creating required reports
Identify areas of maximum ROI
Optimise your marketing ROI
Affordable Monthly retainer

See how it will work for you in 15 Mins

10+ Product Leaders used this last quarter

34 Benefits that will happen for your team after taking this service

10 Benefits to product strategy

Get Answers to what users are loving the most

Under 3 minutes

Get answer to product related queries and in less than 3 minutes

ARRR

Get Data to understand acquisition, activation, retention, monetization

Prioritise

Prioritise what to build next with relevant business case and data

Correct Problems

Team will invest time in solving correct problems

Clarity

Identify features that will have high impact through impact tracker

Value

Find users who are getting value from product and who are not

Churn

Find users who are leaving you and not converting to paid

Develop with confidence

AB test features and find what will have better impact once developed

Planning

Proper data for planning the next build without going to analyst

Information

Product information for planning the next sprint without wasting time

@MarketingMax

7 Figure Agency Owner

“Optiblack team is a real expert in Mixpanel implementation, they are patient, think one step ahead and helped us in our launch"

12 Benefits for Product Managers, Marketing and Executive team

Know how are users "actually" using the application

Drop offs

Know where users are dropping off

Track

Track every move of users inside application

Feature usage

Feature wise consumption to know which feature is being used how much

New feature launch

impact of new feature launch to know whether it was a success of failure

Feedback

Feedback in realtime and combine with their activities to do cohort analysis

Sticky user

Which features are causing the most trouble for users to drop off and not getting value

Acceptance

Product acceptance over time and which cohort of users are adopting the most

Onboarding

Onboarding experiments to make users stay and measure the results of experiments to develop long term changes

Adoption

How many adopting the feature over time and leading to monetization

Utilization

correct data which cohort of users are adopting which features to do their work

Love

What is bringing back the users

Hate

What they never return to do

Deep Patel

Medkart & Zybra Software

“Optiblack, understood our requirements properly and helped us implement the same with our Tech & Product team. It was a great experience to work with Optiblack."

4 Benefits to product managers

Fast Track Product Development

Budget

Make a business case backend with data to develop the next feature

ROI

Whether the feature developed is increasing retention and bringing users back to app or increasing product features

Monetize

Know the features leading to monetization and grow 2x

Resource

Better utilization of tech resources and more focus on development

Tapan Patel

VP, New Initiatives, Tvito

“Team Optiblack understands Mixpanel & Analytics really well. Their onboarding support cut down our implementation efforts."

8 Benefits to Marketers

Converting users like a CRO expert

Free or Paid

Identify the set of features which are converting users to paid and what are paid users doing differently

Why they buy?

Which features are users using the most and purchasing your app for

Churn

Identify the set of users who show tendency to leave by tracking them usage metrics

Negative features

What features are churned users doing that is leading to bad impact

Channel Optimization

Identify which marketing channels are giving sticky long term users

Attribution

Attribute where the user comes from to sign up with multi-touch attribution

Content

What website content is helping users convert more to application

Landing pages

Which landing pages are converting the users to signup?

5 Action SaaS CRO Playbook

Increase Signups, Free-to-Paid and MRR

10+ Items in Scope of Work for Growth Analyst

Mixpanel is updated regularly

Maintain Mixpanel and modern data tech stack keep it updated with continuous product development

Generating Insights

Monitor, Optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings.

Pattern recognition

Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of products, users, and acquisition channels.

Exploratory Analysis

Run exploratory analysis uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.

Project Execution

Help execute projects to drive insights that lead to customer growth.

Impact identification

Work closely with marketing, design, product, support, and engineering to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaigns.